“Aren’t you afraid that the sponsors will try to influence your program?” is a common question in the arts sections of various newspapers. And I can always answer both spontaneously and honestly: No, I am not afraid of that. Our sponsors are far too intelligent not to know that trying to influence the content of our program would have a boomerang effect. On the contrary, I hope our sponsors continue to influence us, in the sense that they make it possible to implement projects that we could not realize otherwise for lack of money. Therefore, on behalf of the Festival, I would very much like to thank our sponsors, donors, supporters and friends as well as the public authorities subsidizing the Festival for their generous support.
President of the Salzburg Festival
BWT is the new Global sponsor of the Salzburg Festival.
Helga Rabl-Stadler, President of the Salzburg Festival, and Andreas Weissenbacher, BWT’s founder, announced the signing of the contract at the press conference in Salzburg on 22 March 2021. The cooperation agreement has been signed for an initial five years, running through 2026.
“Sustainability is the order of the day. We are particularly pleased that the Festival has managed to find an additional Global sponsor in BWT – Best Water Technology – who will support us in striving towards this goal. The idea of banning single-use bottles from our lives shall conquer the world from Salzburg,” said Festival President Helga Rabl-Stadler.
“As long as we don’t have the choice of emigrating to another planet, we should take care of the one we have. Plastic waste, single-use bottles and their worldwide transport must be reduced drastically. Towards this end, we implement Plastic Bottle Free Zones. I am glad that this vision has now arrived in the cultural sector, as this partnership with the Salzburg Festival demonstrates, and that it will reach the world from this platform,” said Andreas Weissenbacher, founder of BWT.
On the occasion of World Water Day, which takes place on 22 March every year, Andreas Weissenbacher and Helga Rabl-Stadler discussed the future of the valuable resource of water during a press conversation. What are the most pressing future challenges with regard to water and water treatment; how can BWT contribute to sustainable development on our planet; how can plastic be avoided in the future, and how can water sources be made accessible for everyone in other countries?
Change the world – sip by sip
BWT Best Water Technology – a Company with a Sustainable Mission
When Andreas Weissenbacher bought the water technology branch of the company Benckiser 31 years ago, in 1990, as part of a management buyout, he did so with a clear vision: to develop the company into the internationally leading water technology group. Benckiser Water Technology turned into BWT – Best Water Technology, and this acronym has described the mission to this day: to deliver best performance day by day, ensuring the greatest possible safety, hygiene, health and wellbeing in daily contact with water through economical and ecological water treatment technologies. Today the Best Water Technology group is Europe’s leading water technology company. Approximately 5,000 staff work to provide customers in private households, industry, manufacturing, hotels and municipalities with modern and sustainable treatment systems and services for potable water, pharmaceutical and process water, heating water, boiler, cooling and air-conditioning water as well as swimming pool water – delivering optimum quality for all areas, from source to seepage. BWT employees have always focused on new processes and materials, using the latest methods in research and development to develop ecological and economical products. One important aspect is the reduction of resource and energy use of its products, thereby also reducing CO2 emissions. This mission of saving our planet’s resources through sustainable products is more topical and current than ever, considering the challenges our society faces around the world today.
From Plastic Planet to Planet Blue – Change the World sip by sip
Earth’s population is growing rapidly – as early as 2050, more than 10 billion people will inhabit our planet. Demand for hygienic, clean drinking water will rise by 55 percent by that point, but even today, more than 800 million people lack access to clean, healthy and pure water. In parallel, the worldwide transport of goods and products will rise by 350 percent during the coming 30 years – meaning the volume of transport will be 4.5 times what it is today.
For instance, one million plastic bottles are manufactured every minute worldwide, which are then transported around the globe, creating unnecessary CO2 emissions as well as tons of plastic waste. We all live on a “plastic planet”. The flood of plastics increases continuously, and so-called microplastic can be found everywhere – in the air, in the soil, in our food, in water, and it has also been found inside our bodies. This is an enormous problem for humans and the planet: to counteract this problem is BWT’s mission and goal.
BWT Bottle Free Zones – Use local Water – avoid single-use plastic bottles
BWT’s declared goal is to provide water of perfect potable quality everywhere in the world. Innovative, patented BWT technologies make it possible to filter local water while also enriching it with valuable minerals and trace elements such as magnesium, zinc and silica. Thanks to BWT, tasteful, mineralized water is delivered directly from the tap, watercooler or tabletop water filter. This saves elaborate transportation, storage and disposal of water bottles. BWT focuses particularly on sustainability, social responsibility and the preservation of limited resources, ensuring that future generations can enjoy a beautiful, habitable world. The philosophy of the Bottle Free Zone brings us closer to this goal every day, sip by sip. However, a Bottle Free Zone does not mean it does not contain any bottles. Rather, the idea is to avoid single-use plastic bottles which cause vast quantities of waste. Inside a Bottle Free Zone, reusable bottles made of glass or synthetic materials or thermos bottles are used which are free of BPA and materials that are harmful to the environment. Whether at home, at the office, in the gastronomic and hospitality sector or in public buildings: inside a BWT Bottle Free Zone, locally treated, mineralized water is bottled in environment-friendly reusable bottles, having been enriched with valuable magnesium, zinc and silica.
Every sip helps another person drink
BWT has always considered it part of its mission to help people suffering existential need, supporting projects which are proven to contribute to sustainable development in regions affected by poverty. As part of the b.waterMISSION project, BWT will help build a total of 10,000 wells in the Gambia, Tanzania and environs over the coming 7 to 10 years, enabling locals to source clean drinking water. Thus, Bottle Free Zones not only stand for optimum-quality water, but they really change the world – sip by sip.
The Salzburg Festival thanks its supporters for 2022
Audi has been a main sponsor of the Salzburg Festival since 1995. It is particularly the longterm nature of this partnership which is essential for the Festival’s budget planning. On the occasion of two anniversaries, the Festival’s centenary and the 25 year anniversary of the partnership, Audi invited Festival visitors to take an eventful trip in 2021: on a tour of the city they were able to experience highlights of the Festival’s history by means of a virtual-reality headset in an Audi e-tron. The Salzburg Festival is grateful for the fleet of electronic Audi vehicles – our main sponsor thereby contributes to a greener Festival.
Siemens was a project sponsor of the Festival from 1995 to 1998 and has been a main sponsor since 1999. The contract has been extended through 2024 at least. Thanks to Siemens, the Festival is able to offer a range of performances free of charge that is unique throughout the world. Since 2002, the Siemens>Festival>Nights have been the largest public screening event of classical music in the world. More than one million viewers have enjoyed screenings of Festival performances on Kapitelplatz, free of admission. A dazzling atmosphere and an intriguing programme have made the Siemens Festival>Nights a fixture of the Salzburg Festival summer.
The Kühne Foundation has been a main sponsor of the Salzburg Festival since 2019. It thereby substantially expanded this successful partnership. Since 2013 the Kühne Foundation has supported the Young Singers Project (YSP); it is especially interested in supporting talented young vocalists worldwide. Every year, the final concert of the YSP is among the first Salzburg Festival events to sell out. The contract with the Kühne Foundation was extended in 2021 for three additional years, i.e. through 2024.
Rolex’s commitment to the arts dates back to the 1970s when New Zealand soprano Dame Kiri Te Kanawa became the first cultural Testimonee. This commitment has developed to include many other leading artists, prestigious institutions and festivals. Among its brand ambassadors are stars such as Cecilia Bartoli, Jonas Kaufmann, Juan Diego Flórez, Gustavo Dudamel, Sonya Yoncheva and Benjamin Bernheim. In 2012, Rolex became a main sponsor of the Salzburg Festival and exclusive sponsor of the Salzburg Whitsun Festival. This double partnership, which has been extended through 2027, means that the Salzburg Whitsun Festival is able to present an annual new opera production that is then revived during the summer programme. Furthermore, since 2021 Rolex supports the Herbert von Karajan Young Conductors Award.
BWT launched its engagement as a main sponsor in 2021, with a first contract for a period of five years. Sustainability is the watchword of our time. With BWT’s support, single-use plastic bottles are to be banned from the Festspielhaus in the long term – the BottleFreeZone is set to conquer the world, starting in Salzburg. The motto is ‘Change the world sip by sip’. With BWT, the Festival has once again gained a fifth main sponsor.
Project Sponsors finance projects which are artistically important but cannot be realized without additional financial help. Every year, the Salzburg Festival succeeds in convincing sponsors from all over the world to underwrite new programming elements selected by the Festival’s Artistic Director.
UNIQA has been an important partner for the Salzburg Festival since 2004. Conversely, the Festival has been a fixed programme of UNIQA’s corporate culture. For many years the focus of this collaboration has been on youth programmes. The company enables the Salzburg Festival to continuously expand its efforts in this field. The production of selected children’s operas, youth camps and accompanying events for children and teenagers is made possible thanks to UNIQA’s help.
Fortunately, Raiffeisen Salzburg has been a partner of the Salzburg Festival since 2020. Education, social responsibility, ecology, sports, but also culture are part of the corporate selfconcept of the Raiffeisen Banking Group. The idea of enabling the Festival to give the children’s and youth programme jung&jede*r as a gift to young Festival visitors and to extend its reach to schools throughout the State of Salzburg met with open ears at Raiffeisen. In the summer of 2021, the contract was extended before its date.
Solway Investment Group became a production sponsor of La clemenza di Tito in 2017. Since 2018, the company has supported the Opera Camps for children and youth together with the Vienna Philharmonic and the Salzburg Foundation of the American Austrian Foundation. As part of the Opera Camps sponsorship activities, Solway also runs a fellowship programme for young talents from economically challenged countries. In 2019 the partnership was renewed and extended: Solway now additionally supports the Festival’s youth programme jung & jede*r.
The partnership with the V-A-C Foundation also began with the production La clemenza di Tito in 2017. After Salome in 2019 and in Don Giovanni 2021, the V-A-C Foundation supports the production Bluebeard’s Castle by Béla Bartók and De temporum fine comoedia by Carl Orff, staged as a double bill in 2022. V–A–C explores new cultural territories together with artists, through projects that bypass disciplinary boundaries and question the hierarchy between experts and non-experts in local and global contexts, with the goal of experimenting with new languages for contemporary cultural processes. In addition V-A-C forms partnerships to develop initiatives transcending all genre boundaries.
The Carl Orff Foundation not only maintains the artistic and pedagogical estate of Carl Orff, but also preserves and disseminates his intellectual and artistic heritage. In 2022 the Foundation supports the Festival’s production of De temporum fine comoedia by Carl Orff, which had its world premiere at the Salzburg Festival in 1973.
The Association of Friends of the Salzburg Festival with its approximately 6,600 members from 60 countries has become one of the main financial pillars under the leadership of its President Heinrich Spängler. It celebrated its 60-year anniversary in 2021. The Association contributes almost as much to the Festival budget as the City, State and Salzburg Tourism Board, who are responsible for deficit financing. In addition to an annual programming contribution, the Association underwrites important additional projects, such as the initiative Festival Ticket = Bus Ticket, an important measure to reduce individual traffic in the city. Furthermore, the Association regularly conducts fundraising campaigns for construction and purchasing projects of the Salzburg Festival. The Salzburg Festival also thanks the international Associations of Friends for their support: the German Association of Friends Bad Reichenhall e.V. (est. 1986), the Salzburg Festival Society in the USA (est. 2005), the Swiss Friends of the Salzburg Festival (est. 2012), the Russian Friends of the Salzburg Festival (est. 2013), and Les Amis Français du Festival de Salzbourg (est. 2020).
Special thanks are due to the members of the Golden Club and Silver Club from all over the world.
In addition, we wish to thank the Festival’s many private donors. First and foremost, these include Professor Dr. h.c. mult. Reinhold Würth, to whom the city of Salzburg already owes a debt of gratitude for his contributions to the visual arts. He is also one of the great patrons of the Salzburg Festival. It is only thanks to his generosity that the Ouverture spirituelle can offer such artistic riches.
Dr. Wolfgang Porsche has also been one of the great friends of the Salzburg Festival for decades. He is underwriting a new audience grandstand for Jedermann.
For many years, Marcus Meier and his wife have been supporting the Salzburg Festival with financial generosity and by attending the programme from beginning to end, from opera to concert and drama. Their enthusiasm gives us energy, even in power-sapping times of the coronavirus.
Alfred and Cornelia Gantner have supported the Festival with encouragement and financial aid for many years. Cornelia Gantner serves as the president of the Swiss Association of Friends, and the successful entrepreneurial couple have often financed special projects which the Festival could not have implemented otherwise.
The Salzburg Festival thanks its Product Sponsors, who donate high-quality materials, thereby contributing essentially to the ‘total work of art’ that is the Festival. The following shall be mentioned here:
For seven years, Schlumberger and Champagne Louis Roederer have supported the Festival by creating a special Festival cuvée and supplying their champagne.
The Salzburg Festival is also delighted to have a local partner, Salzburg’s Stiegl Brewery, donating its very popular beer.
Siemens Remains Main Sponsor of the Salzburg Festival through 2026.
(SF, 26 July 2021) For at least three years, with an option for two more, Siemens will remain a main sponsor of the Salzburg Festival, i.e. through 2026. The corporation was a project sponsor from 1995 to 1998 and has been a main sponsor since 1999. Support from Siemens enables the Salzburg Festival to offer free access to performances to an extent unique throughout the world. The Siemens Festival>Nights have been the world’s largest public screening of classical music since 2002, celebrating their 20th anniversary this year. Approximately one million people have already experienced these broadcasts of historical and current Festival performances on Kapitelplatz free of charge. A wonderful ambiance and a fascinating programme make the Siemens Festival>Nights an annual fixture of the Salzburg Festival summer.
“Sponsors like Siemens guarantee the diversity of the Salzburg Festival’s programming. Especially in economically uncertain times such as these, this new contract gives us financial stability, and the Siemens Festival>Nights are a gift to opera lovers from around the world,” Festival President Helga Rabl-Stadler expressed her gratitude on behalf of the Directorate.
After registering for specific seats, visitors can attend the public screenings free of charge between 24 July and 29 August 2021. This year, a novelty awaits, the Siemens Breakfast>Concert: every Saturday at 10 am, selected concerts of the Salzburg Festival will be shown and can be accompanied by breakfast at the restaurant tent. Children and teenagers have the possibility of experiencing a colourful mix of child-appropriate operas and ballets during the Siemens Children’s>Festival. The Siemens Festival>Nights are presented by the Salzburg Festival, Siemens Austria, UNITEL and ORF Salzburg.
Four productions from the current Festival programme will be shown:
– The Vienna Philharmonic under Andris Nelsons on 14 August, 10 am
– Don Giovanni on 15 August, 8 pm
– The Vienna Philharmonic under Christian Thielemann on 21 August, 10 am
– musicAeterna 1 under Teodor Currentzis, 28 August, 10 am
The broadcast series begins on 24 July with Hannes Rossacher’s film Jedermann Remixed, a performance of Hofmannsthal’s classic which never took place in this form: splicing various recordings from several decades, the result resembles a jigsaw of cultural history, with protagonists ranging from Alexander Moissi to Nicholas Ofczarek. Jedermann will also be featured on four further evenings, specifically the 1983, 2004, 2013 and 2020 productions.
The programme offers something for every imaginable taste: for example, there is Richard Strauss` Elektra from the past Festival summer, Salome (2018), L’Italiana in Algeri (2018), Orphée aux enfers by Jacques Offenbach and Verdi’s Aida of 2017.
Wolfgang Amadeus Mozart‘s Die Zauberflöte will be shown in three different productions – from 2018, 1997 and 1991.
Festival history is revived with Karajan’s production of Bizet’s Carmen of 1967.
The Siemens Festival>Nights end on 29 August with an Anna Netrebko special, when the audience may vote for its favourite among five opera productions.
Due to current regulations, admission is only possible with assigned seating. Seats can now be booked via www.siemens.at/festspielnaechte or www.tickets.orf.at. The “3G rule” applies for admission to the Festival>Nights. Facemasks must be worn during admission until the screening begins and after until you have left the premises.
Further information on the safety measures can be found here: www.siemens.at/festspielnaechte/en/covid-19-massnahmen
Kühne Foundation Remains Main Sponsor of the Salzburg Festival through 2024.
(SF, 26 July 2021) For three more years, through 2024, the Kühne Foundation will remain a main sponsor of the Salzburg Festival; the contract was signed today. The Kühne Foundation has been a main sponsor of the Salzburg Festival since 2019, and since 2013 has already provided additional support for the Young Singers Project, the Festival’s high-carat platform for international young vocalists.
“We were very happy to have found a foundation as a main sponsor for the first time in 2019. The fact that we have now signed a three-year extension of the contract reflects the way in which the trust between the Kühne Foundation and the Salzburg Festival has grown within a short period of time. This gives the Festival planning security. We are particularly glad that Klaus-Michael and Christine Kühne, who have such a passion for young singers, are also continuing to support our Young Singers Project – an investment in the future of art and culture,” Festival President Helga Rabl-Stadler voices her gratitude on behalf of the Directorate.
“Entrepreneurial success should be combined with the promotion of the common good. This is the Kühne Foundation’s mission. Its diverse programmes and projects are designed to fulfil social and political responsibility,” says Prof. Dr. h.c. Klaus-Michael Kühne. “The Salzburg Festival’s cultural offerings at the highest level exude a fascination which has long reached my foundation, giving it reason to become one of the Festival’s main sponsors and partners. We are delighted that today’s contract signing enables us to continue our excellent collaboration.”
The programmatic focuses of the Kühne Foundation are in the areas of logistics, medicine and culture. In the field of logistics and transport economics, education, research and science, embodied for example by the Kühne Logistics University, are among its main undertakings, flanked by the international programmes “Humanitarian Logistics” and “Sustainability in World Trade and Logistics”. Another focus is in the medical field, where it supports research, therapy and education in allergology and cardiology. In Davos, Switzerland, it runs the Hochgebirgsklinik and maintains a Medicine Campus which is continuously evolving. In the cultural arena, the Foundation supports opera houses and concert halls in various countries, including Hamburg’s Elbphilharmonie and State Opera and the Lucerne Festival.
The charitable Kühne Foundation, headquartered in Schindellegi, Switzerland, was established by the Kühne Family in 1976. It is an operative foundation whose president is Prof. Dr. h.c. Klaus-Michael Kühne. The Kühne Foundation pursues its ambitious goals with a funding volume of approximately 30 million Swiss Francs annually. In the words of Klaus-Michael Kühne: “Foundations have a long tradition and have done much for society, as well as providing impulses for further development. Thus, universities, medical institutions and cultural events such as festivals and museums go back to the initiative of foundations. Such initiatives should include not only financial backing, but improve quality of life in general.”
The Salzburg Festival thanks its supporters for 2019
Audi has been a main sponsor of the Salzburg Festival since 1994. Every year, the only summer guest performance of the Salzburg Festival takes place in Ingolstadt. In 2019 Orlando di Lasso’s Lagrime di San Pietro, staged by Peter Sellars and performed by the Los Angeles Master Chorale, enchanted the Ingolstadt audience. In 2019 Audi and the Salzburg Festival celebrate their 25-year anniversary. The partnership has been extended to the year 2022.
Siemens was a project sponsor of the Festival from 1995 to 1998 and has been a main sponsor since 1999. The Siemens Festival>Nights were initiated in 2002 by Siemens Austria together with the Salzburg Festival and ORF Salzburg. It is the world’s largest public screening event for classical music. Almost 1 million people have enjoyed screenings of Festival performances on the daylight-compatible LED wall on Kapitelplatz, free of admission. Record numbers of visitors, a wonderful atmosphere and a fascinating programme make the Siemens Festival>Nights a fixed part of the Salzburg Festival summer. In 2018 the “Siemens Children’s>Festival” celebrated its 10-year anniversary. This long-standing partnership has been extended to 2021.
The Kühne Foundation became a main sponsor of the Salzburg Festival in 2019. This expands the successful partnership which began in 2013. Thanks to the Kühne Foundation, the Salzburg Festival has been able to expand its Young Singers Project, founded in 2008, into a high-carat platform supporting young vocalists. The final concerts of the programme have been among the most popular Festival events for years.
Support for the arts from Rolex goes back to the 1970s, when the soprano Dame Kiri Te Kanawa from New Zealand became the first brand ambassador in the arts world. Over the course of time, this support has developed ever further and now includes partnerships with many renowned artists, prestigious institutions and festivals. Its brand ambassadors include stars such as Cecilia Bartoli, Jonas Kaufmann and Plácido Domingo. In 2012 Rolex added the Salzburg Festival and the Salzburg Whitsun Festival under the leadership of Cecilia Bartoli to its cultural portfolio.
Project Sponsors finance additional projects, which are artistically important but cannot be realized without additional financial help.
Nestlé, a faithful supporter of the Salzburg Festival since 1991, supported the opera production Simon Boccanegra by Giuseppe Verdi in 2019, directed by Andreas Kriegenburg and conducted by Valery Gergiev.
Roche has enabled the Salzburg Festival to present contemporary music since 2007. In 2019 it supported the series Time with Dusapin and Time with Enescu. The project Roche Continents also gives 100 university students the opportunity to participate in a one-week program of workshops, lectures and concerts at the intersection of the arts and sciences every summer. Roche Continents has invited more than 1,300 students to Salzburg so far.
Solway Investment Group supported the opera production La clemenza di Tito in 2017. Since 2018 the company has the title “Sponsor of the Opera Camps” and has joined the Vienna Philharmonic and the American Austrian Foundation in financing the opera camps for children and teenagers. As part of its opera camp sponsorship, Solway enables talents from structurally weak regions to participate in an opera camp.
Swarovski supports numerous cultural organizations. The Salzburg Festival has benefitted from the company’s support since 2013, including the use of its glittering crystals for many costumes and stage sets. Swarovski’s generosity encompassed Manon Lescaut in 2016 and Aida in 2017 as well as Die Zauberflöte in 2018 and three seasons of Jedermann. In 2019 Swarovski partnered with the Festival for the production Adriana Lecouvreur. Most of all, the Festival is grateful for the ravishing costumes for Orphée aux enfers, which played a decisive role in making this production such an outstanding success.
Support for youth programmes has been an integral part of the corporate culture of UNIQA Austria. The company enables the Salzburg Festival to continuously expand its efforts in this field. The production of selected children’s operas, youth camps and accompanying events for children and teenagers is made possible thanks to UNIQA’s help. The partnership has been extended to 2022.
Leica Galerie enabled the composer and photographer Pascal Dusapin to show his photographs in two locations, at the Leica Galerie Salzburg itself and at the foyer of the Haus für Mozart – complementing this year’s focus on his musical work.
The Salzburg Festival thanks its Product Sponsors, who contribute essentially to the Festival’s productions by donating high-quality materials and creative know-how.
Our long-time partner M.A.C. Cosmetics once again donated outstanding theatrical make-up products to the Festival.
For five years, Schlumberger and Champagne Louis Roederer have supported the Festival with sparkling wine and champagne. The Festival is happy to announce the extension of the partnership.
The Salzburg Festival is delighted to have a local partner, the Stiegl Brewery, which contributes its beer, popular throughout the world.
Thanks to Gabor Shoes, the chorus ladies in Simon Boccanegra were well-heeled and securely shod.
FOUNDATIONS and PRIVATE DONORS
Since 1997, the Kia Ora Foundation has awarded post-graduate scholarships in music and applied sciences. It also supports special projects involving artists from New Zealand.
The V-A-C Foundation has enabled the Salzburg Festival to revive Romeo Castellucci’s production of Salome in 2019. V-A-C supports cultural productions which focus on new partnerships, forms and methods.
We also thank our many private donors.
Professor Dr. h.c. mult. Reinhold Würth, to whom Salzburg owes so much in the field of visual arts, is also one of the great patrons of the Salzburg festival. In 2019 he once again supported the Ouverture spirituelle.
Our special gratitude also goes to more than 6,500 Friends of the Salzburg Festival all over the world. No other festival in the world has such a large and faithful association of friends. The Association supports the Festival’s programmes and enables the Festival to implement projects which have become part of the Festival’s identity, e.g. the Festival Opening Party or the initiative Festival Ticket = Bus Ticket, with which the Salzburg Festival wishes to send a strong signal in favour of public transport.
Thanks to its ticket revenues and the many supporters mentioned above, the Salzburg Festival has an extraordinarily high level of self-financing, reaching more than 75%.
Thanks for financial support is also due to the public sector, which contributed a total of 13.44 million Euros to the Salzburg Festival’s overall 2019 budget of 61.76 million Euros. In particular, government funders include:
The Republic of Austria,
The State of Salzburg,
The City of Salzburg,
and the Salzburg Tourism Board, which supports the Salzburg Festival with 3.36 million Euros annual