Sponsors

Creativity and competitive edge are what drives both the Salzburg Festival and Audi. The collaboration began in 1994 with a guest appearance in Ingolstadt that caused an immediate sensation and remains an essential element of the partnership to this day. Since 1995 AUDI AG is a main sponsor of the Salzburg Festival to support the festival’s work in staging world-class artistic performances. Audi also provides the festival’s fleet of cars that take artists to rehearsals and performances. Additionally, about 2,500 guests use Audi’s shuttle service every year during the festival, which has already consisted of fully electric models since 2020.

“Audi Night” was launched in 2006 – a social calendar highlight during the festival that attracts customers from around the world to Salzburg, where a unique flair and a superb cultural experience await them.

Our creative drive and innovative ideas are what enable us to master the complex challenges of the future. Customers and employees alike therefore prize the creative exchange of ideas that Audi offers throughout the year with its commitment to the arts as part of Audi ArtExperience. The partnership with the Salzburg Festival is one of the extraordinary and enduring projects that make up this commitment. It also demonstrates that Audi is a reliable and competent partner to the arts – at a global and regional level.

Siemens and the Salzburg Festival unite a long tradition: Since 1995, Siemens has been supporting the Salzburg Festival as a Project Sponsor, and since 1999 as a Main Sponsor. Starting in 2002 the “Siemens Festival>Nights” take place every year at the same time as the festival. Every year, the free open-air events attract up to 70,000 visitors to Salzburg’s historic city centre.

The Salzburg Festival, with its outstanding reputation and Siemens, one of the world’s leading high-tech companies, have much in common. Both place particular emphasis on the combination of tradition and innovation, continuity and creativity.

With this sponsoring engagement, Siemens consciously takes on cultural and social responsibility without ever interfering with artistic decisions. Patricia Neumann, CEO Siemens Austria: “As part of our sponsoring activities, we try to develop our own cultural initiatives, thus aiming for real support for the arts, not just ‘giving away money.’ We wish to develop our own cultural projects, with a focus on technology as a transfer medium, and on supporting art that is to be made accessible to a broad public, especially to young people.”

This has motivated Siemens to present the “Siemens Festival>Nights” in Salzburg’s historic town since 2002 and the “Siemens Children’s>Program” since 2008. Every summer, Festival productions are shown free of charge as open-air broadcasts on a large-scale LED wall. Diverse culinary offerings as well as the incomparable ambiance of the Kapitelplatz, with its view of the castle Hohensalzburg, make the Siemens Festival>Nights a wonderful overall experience – record attendance numbers of 70,000 visitors per year underline the quality of the events and make them a fixed part of the Salzburg Festival summer.

The Kühne family established the non-profit Kühne Foundation based in Schindellegi, Switzerland, in 1976. It works as an operative foundation that develops and executes almost all of its projects itself. Its President is Prof. Dr. h.c. Klaus-Michael Kühne. The foundation’s primary purpose is to support education and training as well as scienes and research in the areas of logistics and transport. With the Kühne Logistics University the foundation maintains its own private university in Hamburg. The foundation is furthermore highly engaged in building and establishing logistics expertise in developing and emerging countries. HELP Logistics AG, a subsidiary of the Foundation, is involved in humanitarian logistics and advises and supports government institutions as well as aid organizations in humanitarian aid worldwide. The Kühne Foundation moreover has a large-scale commitment to medical projects. It runs a medical campus in Davos, Switzerland, where extensive research programs in allergology and cardiology are conducted. In addition, the Foundation owns and operates the Hochgebirgsklinik, a renowned rehabilitation hospital in Switzerland. Since 2023, the foundation has also been involved in the area of climate and, for example, develops innovative ideas and initiatives on how the transport and logistics sector can promote environmentally friendly and sustainable development at a global and local level. In the cultural field, the Kühne Foundation provides support to renowned festivals, opera houses, and concert halls in various European countries. Since 2013, the Foundation has been committed to the Young Singers Project, which is a platform of its kind internationally, for promoting young international singers. As of 2019, the Kühne Foundation has become a main sponsor of the Salzburg Festival and continues to support the Young Singers Project.

The Würth Group is the global market leader in the development, production, and sale of fastening and assembly materials. In addition, the so-called Allied Companies are active in related business areas such as electrical wholesale, electronics and financial services. The Group currently employs more than 88,000 people in over 400 companies with more than 2,700 branches in 80 countries worldwide. The company generated sales of 20.4 billion euros in the 2023 financial year. With over 8,000 employees, Adolf Würth GmbH & Co. KG in Künzelsau is the largest individual company in the Würth Group.

More than 125,000 products are subject to our high quality standards. Screws, screw accessories, dowels, chemical-technical products, furniture and building hardware, tools, storage and removal systems as well as occupational safety are valued by professional users. Our aim is to make our customers’ work easier by providing individual services, practical system solutions and a wide range of products.

The partnership continues to be the strongest link between Würth and its four million customers worldwide, 650,000 of them in Germany. This is a huge number, but we can only live up to our motto: To each customer their Würth. We rely on a mix of direct sales, stationary trade and e-business.

Social and cultural commitment has always been an integral part of the corporate culture of Adolf Würth GmbH & Co. KG. Our commitment focuses on the areas of art, culture, education, sport and social issues.

The spirit of change and responsibility for our environment drive both BWT and the Salzburg Festival. As a proud main sponsor, BWT Best Water Technology – Europe’s leading water technology company – is transforming the Salzburg Festival into an oasis of enjoyment. The company turns water enjoyment into an art form and has successfully eliminated single-use plastic and glass bottles from the Festival.

BWT’s vision is clear: to “Change the World – sip by sip” by providing the best drinking water quality worldwide. Using patented technologies, BWT filters local water and enriches it with valuable minerals such as magnesium, zinc, and silicates. This allows guests, artists, and employees of the Salzburg Festival to enjoy healthy, local, mineralized water from BWT while avoiding the production and transport of single-use plastic and glass bottles, thus reducing waste and CO2 emissions.

For over 30 years, BWT has been setting new standards in its goal to improve water through research and development of innovative processes and materials. Around 5,500 employees work toward the goal of providing customers – private households, businesses, industry, hotels, and municipalities – with innovative, economic and ecological water treatment technologies, that guarantee maximum safety, hygiene, health and well-being in the daily use of water. As a partner of the Salzburg Festival, we are proud to use our technologies and commitment to create a better tomorrow.

„The Salzburg Festival attracts art lovers from all over the world, and we at BWT are honored to be the main sponsor of this exceptional event. With our BWT Mineralized Water, we not only provide the best refreshment but also raise awareness for sustainability. Building on the successes of previous years, we are reinforcing our commitment to a better future and invite everyone to join us in taking responsibility for our Planet Blue“, says Andreas Weissenbacher, CEO of BWT.

Rolex is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The pursuit of excellence underpins every aspect of the brand’s activities including its choice of sponsorships.

For more than a half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions to help perpetuate artistic heritage. Rolex’s partnerships in the arts support the transmission of knowledge and highlight the human journey and the milestones that culminate in achievement. In all these endeavours, Rolex supports artistic excellence and is helping to pass knowledge to future generations.

Through the Rolex Perpetual Arts Initiative, a broad portfolio of arts that extends through architecture, cinema, dance, literature, music, theatre and visual arts, the brand confirms its long-term commitment to global culture.

Over the years, Rolex’s commitment to the arts has grown to include many leading artists, prestigious institutions, festivals and the Vienna Philharmonic. The artists include Italian mezzo-soprano Cecilia Bartoli, French tenor Benjamin Bernheim, Venezuelan conductor Gustavo Dudamel, Peruvian tenor Juan Diego Flórez, German tenor Jonas Kaufmann, Bulgarian soprano Sonya Yoncheva and Canadian conductor Yannick Nézet-Séguin.

Rolex also supports the world’s foremost cultural institutions such as Milan’s Teatro alla Scala, London’s Royal Ballet and Opera, New York’s Metropolitan Opera, the Opéra national de Paris, the Elbphilharmonie in Hamburg, the Teatro Colón in Buenos Aires and Beijing’s National Centre for the Performing Arts.

In 2012, the brand was delighted to become a Main Sponsor of the acclaimed Salzburg Festival as well as Exclusive Sponsor of the Whitsun Festival, directed by Cecilia Bartoli.

Rolex is increasingly active in the arts and is making a unique and lasting contribution to culture around the world.

Preserving Cultural Monuments, Awakening Enthusiasm for Art

UNIQA and art and culture have belonged together for many years. As the biggest art insurer in Central Europe, we are leading in preserving high-quality cultural monuments and experienced in supporting excellent cultural events. With great enthusiasm we accept the social responsibility of not only preserving our cultural heritage for future generations, but also providing cultural education. That is why we support the Salzburg Festival’s children’s and youth programme. As a partner, we encourage young artists to go their own way. With selected musical theatre productions, we wish to awaken a young audience’s enthusiasm for the arts, embedding the support for younger generations in the Festival’s long-range programming. Opera Camps, reduced-price youth tickets, student projects and age-appropriate introductory events inspire the enjoyment of music, keeping it alive for the future.

Those who invest in culture also invest in the community. The creative arts sector is a force for economic growth in our region. Enabling and promoting culture is therefore not only a public and a political task, but also part of the Raiffeisen philosophy.

Great results require solid foundations: That’s why Raiffeisen supports the youth programme jung & jede*r, which provides everyone in all Salzburg regions – particularly young people – with a diverse programme. It is essential that children and young people have easy access to art and culture early on in their lives, as this plays a big part in shaping their personalities. It is also important for ensuring that our cultural legacy has a future. We want to help preserve this legacy and stimulate understanding and enthusiasm among those who will play a part in shaping its future: today’s children and adolescents.

We are a proud partner of the Salzburg Festival and pleased to support such a diverse programme of concerts, operas and plays for young people. We also see this as an expression of solidarity with our country and its people.

Salzburg AG has strong roots in the state and the city of Salzburg and is therefore proud to be an integral part of everyday life. Just as culture is an indispensable part of Salzburg’s identity, Salzburg AG is also a deeply rooted part of the region. Salzburg AG is therefore delighted to be a partner of jung & jede*r, the Salzburg Festival’s youth program. Salzburg AG supports numerous projects and initiatives in the areas of folk and high culture, as the company is committed to cultural promotion and participation. There is a particular focus on inspiring children and young people for art and culture. As a partner of jung & jede*r, Salzburg AG wants to help ensure that art and culture are brought to all regions and that young people, regardless of their background, have access to the Salzburg Festival’s offerings. With around 2,500 employees and a turnover of 2.7 billion euros in the 2023 financial year, Salzburg AG actively contributes to the economic and social development of Salzburg.

Rolex is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The pursuit of excellence underpins every aspect of the brand’s activities including its choice of sponsorships.

For more than a half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions to help perpetuate artistic heritage. Rolex’s partnerships in the arts support the transmission of knowledge and highlight the human journey and the milestones that culminate in achievement. In all these endeavours, Rolex supports artistic excellence and is helping to pass knowledge to future generations.

Through the Rolex Perpetual Arts Initiative, a broad portfolio of arts that extends through architecture, cinema, dance, literature, music, theatre and visual arts, the brand confirms its long-term commitment to global culture.

Over the years, Rolex’s commitment to the arts has grown to include many leading artists, prestigious institutions, festivals and the Vienna Philharmonic. The artists include Italian mezzo-soprano Cecilia Bartoli, French tenor Benjamin Bernheim, Venezuelan conductor Gustavo Dudamel, Peruvian tenor Juan Diego Flórez, German tenor Jonas Kaufmann, Bulgarian soprano Sonya Yoncheva and Canadian conductor Yannick Nézet-Séguin.

Rolex also supports the world’s foremost cultural institutions such as Milan’s Teatro alla Scala, London’s Royal Ballet and Opera, New York’s Metropolitan Opera, the Opéra national de Paris, the Elbphilharmonie in Hamburg, the Teatro Colón in Buenos Aires and Beijing’s National Centre for the Performing Arts.

In 2012, the brand was delighted to become a Main Sponsor of the acclaimed Salzburg Festival as well as Exclusive Sponsor of the Whitsun Festival, directed by Cecilia Bartoli.

Rolex is increasingly active in the arts and is making a unique and lasting contribution to culture around the world.

Kia Ora Foundation was founded in 1997, with a primary goal to enable post-graduate study in musical performance. In addition to the Scholarships, the Foundation funds special projects, which support activities involving artists from the Southern Hemisphere, particularly artists from New Zealand. Such projects range internationally regarding appearing in musical performance or in undertaking further academic study.