Sponsors

Creativity and progress unite the Salzburg Festival and Audi. The partnership began in 1994 with a guest performance in Ingolstadt that sparked enthusiasm and remains a cornerstone of the collaboration. Since 1995, AUDI AG has supported the Salzburg Festival as a main sponsor, helping to deliver world-class artistic excellence.

Audi provides the festival’s fleet, transporting artists to rehearsals and performances. In addition, around 2,500 guests use the exclusive shuttle service each year, which has consisted solely of fully electric Audi models since 2020 – a clear commitment to sustainable mobility.

A highlight of the social calendar is the “Audi Night,” launched in 2006, where guests from around the globe experience Salzburg’s unique festival atmosphere and outstanding cultural program.

With creative drive and innovative ideas, Audi tackles the challenges of the future. The partnership with the Salzburg Festival reflects our ambition to unite culture and progress in a truly distinctive way.

Siemens and the Salzburg Festival unite a long tradition: Since 1995, Siemens has been supporting the Salzburg Festival as a Project Sponsor, and since 1999 as a Main Sponsor. Starting in 2002 the “Siemens Festival>Nights” take place every year at the same time as the festival. Every year, the free open-air events attract up to 70,000 visitors to Salzburg’s historic city centre.

The Salzburg Festival, with its outstanding reputation and Siemens, one of the world’s leading high-tech companies, have much in common. Both place particular emphasis on the combination of tradition and innovation, continuity and creativity.

With this sponsoring engagement, Siemens consciously takes on cultural and social responsibility without ever interfering with artistic decisions. Patricia Neumann, CEO Siemens Austria: “As part of our sponsoring activities, we try to develop our own cultural initiatives, thus aiming for real support for the arts, not just ‘giving away money.’ We wish to develop our own cultural projects, with a focus on technology as a transfer medium, and on supporting art that is to be made accessible to a broad public, especially to young people.”

This has motivated Siemens to present the “Siemens Festival>Nights” in Salzburg’s historic town since 2002 and the “Siemens Children’s>Program” since 2008. Every summer, Festival productions are shown free of charge as open-air broadcasts on a large-scale LED wall. Diverse culinary offerings as well as the incomparable ambiance of the Kapitelplatz, with its view of the castle Hohensalzburg, make the Siemens Festival>Nights a wonderful overall experience – record attendance numbers of 70,000 visitors per year underline the quality of the events and make them a fixed part of the Salzburg Festival summer.

The Würth Group is leading in the development, production, and sale of fastening and assembly materials. In addition, the so-called Allied Companies are active in related business areas such as electrical wholesale, electronics and financial services. The Group currently employs more than 87,000 people in over 400 companies with more than 2,800 branches in 80 countries worldwide. The company generated sales of 20.2 billion euros in the 2024 financial year. With over 8,000 employees, Adolf Würth GmbH & Co. KG in Künzelsau is the largest individual company in the Würth Group.

The product range for customers from trade and industry comprises more than three million products: Screws, screw accessories, anchors, technical chemicals, tools, and personal protective equipment are part of Würth’s core business.  Our aim is to make our customers’ work easier by providing individual services, practical system solutions and a wide range of products.

The partnership continues to be the strongest link between Würth and its four million customers worldwide, 650,000 of them in Germany. This is a huge number, but we can only live up to our motto: To each customer their Würth. We rely on a mix of direct sales, stationary trade and e-business.

Social and cultural commitment has always been an integral part of the corporate culture of Adolf Würth GmbH & Co. KG. Our commitment focuses on the areas of art, culture, education, sport and social issues.

The Kühne family established the non-profit Kühne Foundation based in Schindellegi, Switzerland, in 1976. It works as an operative foundation that develops and executes almost all of its projects itself. The foundation’s primary purpose is to support education and training as well as scienes and research in the areas of logistics and transport. With the Kühne Logistics University the foundation maintains its own university in Hamburg. The foundation is furthermore highly engaged in building and establishing logistics expertise in developing and emerging countries. HELP Logistics AG, a subsidiary of the Foundation, is involved in humanitarian logistics and advises and supports government institutions as well as aid organizations in humanitarian aid worldwide. The Kühne Foundation runs a medical campus in Davos, Switzerland, where extensive research programs in allergology and cardiology are conducted. In addition, the Foundation owns and operates the Hochgebirgsklinik, a renowned rehabilitation hospital in Switzerland. Since 2023, the foundation has also been involved in the area of climate and, for example, develops innovative ideas and initiatives on how the transport and logistics sector can promote environmentally friendly and sustainable development at a global and local level. In the cultural field, the Kühne Foundation provides support to renowned festivals, opera houses, and concert halls in various European countries. In February 2025, the foundation announced its plans to build a new opera house in Hamburg and to donate it to the city once it is completed. Since 2013, the Foundation has been committed to the Young Singers Project, which is a platform of its kind internationally, for promoting young international singers. As of 2019, the Kühne Foundation has become a main sponsor of the Salzburg Festival and continues to support the Young Singers Project.

ABOUT ROLEX AND MUSIC

Rolex celebrates human achievement as a journey marked by milestones, emotions and defining moments. For more than half a century, the brand has partnered some of the world’s most talented artists and leading cultural institutions to promote excellence and the transmission of artistic heritage, creating a link between the past, present and future.

Through the Perpetual Arts Initiative, a broad portfolio of arts that extends through architecture, cinema, dance, music, literature, theatre and visual arts, the brand confirms its long-term commitment to global culture.

Rolex has partnerships with internationally renowned opera houses including Teatro alla Scala, the Royal Ballet & Opera, Metropolitan Opera, Opéra national de Paris, Teatro Colón, Opéra de Monte-Carlo and the Opernhaus Zürich. It also supports performing arts centres such as the National Center for the Performing Arts and the Elbphilharmonie.

Rolex promotes music through prestigious festivals and orchestras, including the Salzburg and Whitsun festivals, as well as the Vienna Philharmonic. It also partners ventures that encourage rising young artists such as Operalia – the World Opera Competition, the Kiri Te Kanawa Foundation, the Vienna Philharmonic Academy and the Herbert von Karajan Young Conductors Award.

Rolex Testimonees in music are world-leading artists including Cecilia Bartoli, Benjamin Bernheim, Michael Bublé, Renaud Capuçon, Gustavo Dudamel, Juan Diego Flórez, Hélène Grimaud, Jonas Kaufmann, Yannick Nézet-Séguin, Jakub Orliński, Anoushka Shankar, Dame Kiri Te Kanawa, Sir Bryn Terfel, Rolando Villazón, Sonya Yoncheva, and Yuja Wang.

TO FIND OUT MORE ABOUT ROLEX AND MUSIC, GO TO

https://www.rolex.com/perpetual-initiatives/perpetual-arts/music

Preserving Cultural Monuments, Awakening Enthusiasm for Art

UNIQA and art and culture have belonged together for many years. As the biggest art insurer in Central Europe, we are leading in preserving high-quality cultural monuments and experienced in supporting excellent cultural events. With great enthusiasm we accept the social responsibility of not only preserving our cultural heritage for future generations, but also providing cultural education. That is why we support the Salzburg Festival’s children’s and youth programme. As a partner, we encourage young artists to go their own way. With selected musical theatre productions, we wish to awaken a young audience’s enthusiasm for the arts, embedding the support for younger generations in the Festival’s long-range programming. Opera Camps, reduced-price youth tickets, student projects and age-appropriate introductory events inspire the enjoyment of music, keeping it alive for the future.

Those who invest in culture also invest in the community. The creative arts sector is a force for economic growth in our region. Enabling and promoting culture is therefore not only a public and a political task, but also part of the Raiffeisen philosophy.

Great results require solid foundations: That’s why Raiffeisen supports the youth programme jung & jede*r, which provides everyone in all Salzburg regions – particularly young people – with a diverse programme. It is essential that children and young people have easy access to art and culture early on in their lives, as this plays a big part in shaping their personalities. It is also important for ensuring that our cultural legacy has a future. We want to help preserve this legacy and stimulate understanding and enthusiasm among those who will play a part in shaping its future: today’s children and adolescents.

We are a proud partner of the Salzburg Festival and pleased to support such a diverse programme of concerts, operas and plays for young people. We also see this as an expression of solidarity with our country and its people.

Salzburg AG has strong roots in the state and the city of Salzburg and is therefore proud to be an integral part of everyday life. Just as culture is an indispensable part of Salzburg’s identity, Salzburg AG is also a deeply rooted part of the region. Salzburg AG is therefore delighted to be a partner of jung & jede*r, the Salzburg Festival’s youth program. Salzburg AG supports numerous projects and initiatives in the areas of folk and high culture, as the company is committed to cultural promotion and participation. There is a particular focus on inspiring children and young people for art and culture. As a partner of jung & jede*r, Salzburg AG wants to help ensure that art and culture are brought to all regions and that young people, regardless of their background, have access to the Salzburg Festival’s offerings. With around 2,700 employees and a turnover of 2.27 billion euros in the 2024 financial year, Salzburg AG actively contributes to the economic and social development of Salzburg.

ABOUT ROLEX AND MUSIC

Rolex celebrates human achievement as a journey marked by milestones, emotions and defining moments. For more than half a century, the brand has partnered some of the world’s most talented artists and leading cultural institutions to promote excellence and the transmission of artistic heritage, creating a link between the past, present and future.

Through the Perpetual Arts Initiative, a broad portfolio of arts that extends through architecture, cinema, dance, music, literature, theatre and visual arts, the brand confirms its long-term commitment to global culture.

Rolex has partnerships with internationally renowned opera houses including Teatro alla Scala, the Royal Ballet & Opera, Metropolitan Opera, Opéra national de Paris, Teatro Colón, Opéra de Monte-Carlo and the Opernhaus Zürich. It also supports performing arts centres such as the National Center for the Performing Arts and the Elbphilharmonie.

Rolex promotes music through prestigious festivals and orchestras, including the Salzburg and Whitsun festivals, as well as the Vienna Philharmonic. It also partners ventures that encourage rising young artists such as Operalia – the World Opera Competition, the Kiri Te Kanawa Foundation, the Vienna Philharmonic Academy and the Herbert von Karajan Young Conductors Award.

Rolex Testimonees in music are world-leading artists including Cecilia Bartoli, Benjamin Bernheim, Michael Bublé, Renaud Capuçon, Gustavo Dudamel, Juan Diego Flórez, Hélène Grimaud, Jonas Kaufmann, Yannick Nézet-Séguin, Jakub Orliński, Anoushka Shankar, Dame Kiri Te Kanawa, Sir Bryn Terfel, Rolando Villazón, Sonya Yoncheva, and Yuja Wang.

TO FIND OUT MORE ABOUT ROLEX AND MUSIC, GO TO

https://www.rolex.com/perpetual-initiatives/perpetual-arts/music

Kia Ora Foundation was founded in 1997, with a primary goal to enable post-graduate study in musical performance. In addition to the Scholarships, the Foundation funds special projects, which support activities involving artists from the Southern Hemisphere, particularly artists from New Zealand. Such projects range internationally regarding appearing in musical performance or in undertaking further academic study.