Rolex is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The pursuit of excellence underpins every aspect of the brand’s activities including its choice of sponsorships.
For more than a half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions to help perpetuate artistic heritage.
Through the Rolex Perpetual Arts Initiative, a broad portfolio of arts that extends through music, architecture, cinema and the Rolex mentoring programme, the brand confirms its long-term commitment to global culture.
In all these endeavours, Rolex supports artistic excellence and is helping to pass knowledge to future generations.
Over the years, Rolex’s commitment to the arts has grown to include many leading artists, prestigious institutions and festivals. They include Italian mezzo-soprano Cecilia Bartoli, French tenor Benjamin Bernheim, Venezuelan conductor Gustavo Dudamel, Peruvian tenor Juan Diego Flórez, German tenor Jonas Kaufmann and Bulgarian soprano Sonya Yoncheva.
Rolex also supports the foremost cultural institutions from around the world, such as the Teatro alla Scala in Milan, London’s Royal Opera House, the Metropolitan Opera in New York, the Opéra national de Paris, the Elbphilharmonie in Hamburg, the Teatro Colón in Buenos Aires, the National Centre for the Performing Arts in Beijing and the Vienna Philharmonic.
In 2012, the brand was delighted to include the acclaimed Salzburg Festival among its partnerships and became Exclusive Sponsor of the Whitsun Festival, directed by Cecilia Bartoli.
Rolex is increasingly active in the arts and is making a unique and lasting contribution to culture around the world.