Siemens and the Salzburg Festival unite a long tradition: Since 1995, Siemens has been supporting the Salzburg Festival as a Project Sponsor, and since 1999 as a Main Sponsor. Starting in 2002 the “Siemens Festival>Nights” take place every year at the same time as the festival. Every year, the free open-air events attract up to 70,000 visitors to Salzburg’s historic city centre.
The Salzburg Festival, with its outstanding reputation and Siemens, one of the world’s leading high-tech companies, have much in common. Both place particular emphasis on the combination of tradition and innovation, continuity and creativity.
With this sponsoring engagement, Siemens consciously takes on cultural and social responsibility without ever interfering with artistic decisions. Wolfgang Hesoun, CEO Siemens Austria: “As part of our sponsoring activities, we try to develop our own cultural initiatives, thus aiming for real support for the arts, not just ‘giving away money.’ We wish to develop our own cultural projects, with a focus on technology as a transfer medium, and on supporting art that is to be made accessible to a broad public, especially to young people.”
This has motivated Siemens to present the “Siemens Festival>Nights” in Salzburg’s historic town since 2002 and the “Siemens Children’s>Festival” since 2008. Every summer, Festival productions are shown free of charge as open-air broadcasts on a large-scale LED wall. Diverse culinary offerings as well as the incomparable ambiance of the Kapitelplatz, with its view of the castle Hohensalzburg, make the Siemens Festival>Nights a wonderful overall experience – record attendance numbers of 70,000 visitors per year underline the quality of the events and make them a fixed part of the Salzburg Festival summer.