Nestlé has supported the Salzburg Festival since 1991
Among Nestlé’s worldwide sponsorship activities for art and culture, the Salzburg Festival occupies the top rank. With our sponsorship activities, we wish to support innovation and foster the joy of new discoveries.
The decisive criteria for an involvement as a sponsor are an innovative character and an interpretation that is in keeping with its times. We consciously take on cultural and social responsibility with our cultural sponsoring program. Thus, we have established a fruitful collaboration with major conductors and members of the Vienna Philharmonic, who train music students every summer as part of the International Orchestra Institute Attergau. This youth program, initiated by Nestlé, has found an annual place on the Festival’s program.
The Salzburg Festival, with its excellent reputation as the largest and most important festival in the world, and Nestlé, the leading international producer of food brands, have many things in common. Nestlé takes a shared value approach, aiming for the creation of value on both sides. The Salzburg Festival is and continues to be a congenial partner due to its extraordinary artistic quality and the new impulses that emanate from its events.
For us, it is of paramount importance whether a festival creates space for artistic and cultural discussions at the highest level, giving new impulses to patrons, artists and young people.
In the canon of activities that make out the image of a corporation, artistic sponsoring is an important aspect. If the goals of the presenter of culture and art and the corporation’s philosophy are well-matched, art sponsoring can make a positive contribution to the image of a corporation.
Peter Brabeck Letmathe
Delegate and President of Nestlé’s Executive Board