Uniqa has been a Main Sponsor since 2002.
The distribution of Uniqa’s sports and arts sponsoring has shifted in recent years in favor of the arts. While in 2002, 24% of our budget still went to cultural projects and 76% went to sports, since 2004, our investment in sponsoring has been equal in the two areas.
Uniqa is interested in maintaining traditional values and in supporting new artistic and cultural projects. The unequivocal results of a survey we conducted in 2004 gave us even more faith in our investment in active sponsoring of art and culture.
Our sponsoring strategy is to cultivate mid- to long-term partnerships. As an active partner, Uniqa seeks out individual sponsoring partnerships tailored exactly to its requirements.
The support of art and culture is closely connected with our corporate culture. For Austria’s greatest insurer of artworks, this involvement is also nurtured by the conviction that a private corporation should contribute to the maintenance of the high quality of Austrian culture. We also use the Salzburg Festival for a number of business contacts.
With our support of the Salzburg Festival, we wish to address those Austrians interested in culture. Half of all those interested in culture are aware of Uniqa’s involvement in the Salzburg Festival, and see this in a very positive light.
One of the basic principles of professional sponsoring is that the supporter and those supported must be well-matched. We see our brand as a synonym for quality. Therefore, the brands Salzburg Festival and Uniqa are ideally matched.
Dr. Konstantin Klien
General Director, Uniqa