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Sold-out Salzburg Festival Premieres? Not for visitors of the Siemens Festival>Nights!

27 JUL 2012

published in: General

Alexander Wrabetz, Helga Rabl-Stadler, Wolfgang Hesoun @ Doris Wild
“Experiencing the premiere of La Bohème live is no longer a pleasure restricted to the circle of lucky ticket holders. Thanks to ongoing technical innovation, we have managed to make the most popular performances of the Festival season accessible to everybody in Salzburg’s city center,” says Wolfgang Hesoun, General Manager of Siemens Austria. This summer, a total of 41 broadcasts will be shown on Kapitelplatz. In addition to highlights of past Festival seasons, guests may enjoy twelve productions from the current Festival program. This is made possible by the most advanced technology available today.

“There is no other festival in the world that offers twelve live broadcasts of sold-out performances at no charge whatsoever. For this, I thank our reliable media partner ORF and our faithful main sponsor Siemens,” Festival President Helga Rabl-Stadler says.

The ORF, which has been the Salzburg Festival’s media partner since 1925 (originally in its incarnation as Ravag), has supported the Siemens Festival>Nights since their inception in 2001, supplying the successful program content for this special cultural initiative. The ORF’s “grand Salzburg package” covers more than 100 hours of programming on TV and radio. Of course, the increased ORF activities in Salzburg also benefit the audience of the Siemens Festival>Nights. General Director Dr. Alexander Wrabetz says: “We are proud to contribute to the great success of the Siemens Festival>Nights, which we see as another way to fulfill our role as the largest public cultural educator in this country. I am glad that this wonderful cooperation with the Salzburg Festival, ORF Salzburg and Siemens AG Austria continues, and is even expanding in the eleventh year of its existence.”

Highlights of the Siemens Festival>Nights
The first broadcast of an orchestra concert of the current season will take place on Sunday, July 29 at 6:00 pm, when Valery Gergiev conducts the Vienna Philharmonic. After that, one highlight follows another: on Monday, July 30 at 8:00 pm, Die Zauberflöte will be broadcast (with a small time-lag) from the Felsenreitschule. And on Wednesday, August 1 at 8:00 pm, the premiere of La Bohème, which has been sold out for months, will be broadcast, featuring the “dream couple” of Anna Netrebko and Piotr Beczala.

Siemens extends sponsoring agreement by another three years
The fruitful collaboration between Siemens and the Salzburg Festival has been extended for another three years. Siemens has supported the Salzburg Festival since 1996 as a project sponsor and since 1999 as a main sponsor. Siemens purposefully takes on cultural and social responsibility with this engagement. Wolfgang Hesoun: “The Salzburg Festival is a fixed part of Austria’s cultural identity. Thus, we are supporting a cultural institution with a long-standing tradition in Austria and high international renown – just like Siemens. The combination of tradition and innovation, continuity and creativity characterizes our long years of cooperation. This is the basis for our success.” Helga Rabl-Stadler: “During economically troubled times, a reliable main sponsor like Siemens is especially important for the artistic planning of the Salzburg Festival. With enormous gratitude, we look forward to further shared years.”

The detailed program of the Siemens Festival>Nights and further information can be found online at www.siemens.at/festspielnaechte and www.siemens.at/kinderfestival.