At Whitsun (May 25-28) and during the summer (July 20 to September 2), the 2012 Salzburg Festival promises fireworks of illumination, new ideas and a star-studded parade of the world’s best conductors, stage directors, singers, musicians, actors and orchestras – a line-up which is absolutely unique, and draws and enthuses an attractive audience.

The new artistic leadership – the Whitsun Festival’s Artistic Director Cecilia Bartoli, Artistic Director Alexander Pereira and Director of Drama Sven-Eric Bechtolf – has put together a multitude of new productions of opera and literary classics, numerous world premieres and a uniquely voluminous concert program for you.

The Salzburg Festival’s publications, with an overall print run of about 185,000 (evening programs and books) are high-class products in terms of content and design, and your potential customers will read, enjoy and study them amidst the enchanting and unique atmosphere of the Festival venues.

Take this opportunity to advertise in our popular and richly illustrated publications – a worthwhile investment, due to extremely low wastage.

Join the Salzburg Festival on this exciting journey!

Program Books, WHITSUN May 25-28, 2012

Five program books will be published for the scenic production and concerts.

• Number of pages: ca. 180 (Giulio Cesare in Egitto) resp. between 36 and 72 pages (concerts)
• Trim size: 148 x 210 mm high, plus 3 mm bleeds
• Total print run: 6,600 copies
• Circulation: 13,200 readers

Deadline for submission of print-ready advertisements: April 27, 2012

OVERALL PROGRAM / ALMANAC Salzburg Festival 2012

The comprehensive guide to all productions of the Salzburg Festival is published at the beginning of the Festival and will be sold in bookstores as well.

• Number of pages: ca. 320 
• Trim size: 174 x 230 mm high, plus 3 mm bleeds 
• Print run: 10,000 copies
• Circulation: 30,000 readers

Deadline for submission of print-ready advertisements: Mai 14, 2012

Program Book, FESTIVAL BALL September 2, 2012

The Festival Ball takes place for the first time in 2012 and will be a social highlight attended by international guests from business, politics, culture and society. The program book will provide a comprehensive guide through this glittering evening; it will be sent to the ball’s guests prior to the beginning of the Festival as well as distributed to all guests during the event.

• Number of pages: ca. 52
• Trim size: 148 x 210 mm high, plus 3 mm bleeds  
• Print run: 3,000 copies 
• Circulation: 4,000 readers

Deadline for submission of print-ready advertisements: May 14, 2012

Program Books, OPERA July 20–September 2, 2012

Program books will be published for the nine scenic and concert opera productions: Die Zauberflöte, Das Labyrinth, Ariadne auf Naxos, Die Soldaten, La Bohème, Carmen, Giulio Cesare in Egitto, Tamerlano and Il re pastore.

• Number of pages: ca.180 
• Trim size: 148 x 210 mm high, plus 3 mm bleeds    
• Total print run: 47,500 copies 
• Circulation: 95,000 readers

Deadline for submission of print-ready advertisements: May 31, 2012

Program Books, DRAMA July 20–September 2, 2012

Program books will be published for Jedermann, Prinz Friedrich von Homburg, Peer Gynt (including La Tempête), Der Bauer als Millionär (including Kafkas Schloss) as well as publications in various formats for all other drama productions.

• Number of pages: ca. 72  
• Trim size: 148 x 210 mm high, plus 3 mm bleeds 
• Total print run: 32,600 copies 
• Circulation: 65,200 readers

Deadline for submission of print-ready advertisements: May 31, 2012

Program Books, CONCERT July 20–September 2, 2012

A total of 71 program books will be published for the concerts and concert cycles.

• Number of pages: between 36 and 72 
• Trim size: 148 x 210 mm high, plus 3 mm bleeds 
• Total print run: 76,700 copies 
• Circulation: 153,400 readers

Deadline for submission of print-ready advertisements: May 31, 2012