“Moving forward together”: Audi continues its involvement with the Salzburg Festival
published in: General
|Dr. Helga Rabl-Stadler and Prof. Rupert Stadler at the press talk on the occasion of the contract renewal (Photo: Florian Lehmann/AUDI AG)|
Shortly before today’s premiere of Richard Strauss’s “Rosenkavalier”, Rupert Stadler, CEO of AUDI AG, and Festival President Dr. Helga Rabl-Stadler announced that the collaboration will continue until 2018. “The Salzburg Festival and Audi are united by a partnership that dates back 20 years. As the brand with the credo ‘Vorsprung durch Technik’, we are absolutely committed to creativity, which allows us to excel time and again. We will continue to pursue our partnership in this spirit,” explains Rupert Stadler.
“Audi is an irreplaceable partner for us in many respects. As main sponsor, Audi allows us to present programs that we would be unable to finance from our normal budget. The festival’s guest appearance in Ingolstadt is one example of the close cooperation in the artistic domain and a glittering finale to the Audi Summer Concerts in the city. And the Audi Night in Salzburg exudes the glamor that even the founding fathers desired for the Salzburg Festival. We want to consolidate this fruitful cooperation by means of new projects,” reports Rabl-Stadler.
Audi and the Salzburg Festival have already visited China twice to unveil the program for the coming season. Last fall the presentation took place at the new Audi City in Beijing. Similar joint projects are in the pipeline for other cities in Asia. As a result, audiences at the Salzburg Festival are set to become more international in future years. In 2013, 280,000 people from 73 countries – including 39 outside Europe – attended the festival.
To mark the partnership’s 20th anniversary, Audi has funded a new wireless microphone system for the festival. It is providing precision acoustics during the performances of “Jedermann”, giving audiences an optimal audio experience. “In this age of short-lived trends, our close partnership with Audi is something very special,” remarked Rabl-Stadler. “It allows us to make long-term plans and is now also assisting us from a technical point of view. The new wireless mic system for “Jedermann” benefits the actors, the audience and the technical quality of the Salzburg Festival.” Staged on Salzburg’s Baroque Domplatz, Hugo von Hofmannsthal’s classic play “Jedermann” has been one of the festival highlights ever since the event was founded.