Salzburg Festival 2012 Breaks Attendance Records
published in: General
“I am convinced that a festival should be unique every year,” Artistic Director Alexander Pereira said at the press conference announcing the 2012 program in November.
The unique and extraordinary program, its innovations and the consequent extension of the Festival program have been accepted by the audience. With 278,978 visitors, the highest number of attendees since the founding of the Festival 92 years ago was registered. The expansion of tickets offered by 40,000 – mainly in the categories of the Ouverture spirituelle, the new performance venue at the Residenz courtyard, the children’s program and the Whitsun Festival – met with great enthusiasm.
256 Performances in 45 Days at 16 Venues
The program of the 2012 Salzburg Festival offered 256 events at 16 performance venues in the three genres of opera, concerts and drama.
44 Opera performances (7 staged productions)
4 Concert performances of 2 operas
95 Concerts (82 different programs)
76 Drama performances (12 productions)
31 Children’s performances (7 productions)
TICKET SALES REVENUE
ca. € 28,250,000 Total Revenue, Summer (excluding Festival Ball)
VISITORS (as of August 30, excluding Festival Ball)
240,000 at 251 regular events
5,911 at 3 benefit dress rehearsals
3,980 at 2 open-air events (at the Großes Festspielhaus)
10,587 at 42 special events
18,500 at 22 rehearsals and dress rehearsals
This constitutes the highest number of visitors in the history of the Salzburg Festival. The previous record was achieved during the Mozart Year of 2006 with 265,219 visitors.
The PERCENTAGE OF SEATS SOLD will be 90%.
PROVENANCE OF VISITORS
78 nations, of which
41 non-European nations
Approximately 4,000 tickets were sold to young visitors at deep discounts (10–15% of original prices).
MEDIA USAGE OF THE AUDIO-VISUAL PRODUCTIONS
In cooperation with UNITEL CLASSICA, a total of 11 productions of the 2012 Salzburg Festival were recorded audio-visually. These were broadcast in 18 countries all over the world in 27 transmissions by 9 broadcasting companies (ORF, ORF 3, ZDF, Arte, 3sat, Unitel Classica, NHK, RTR Kultura, medici.tv). 5 of these productions were broadcast as international cinema transmissions, including a first-time broadcast in Korea. La bohème and Die Zauberflöte were shown in more than 100 cinemas throughout Europe.
The Press Office of the Salzburg Festival accredited 614 journalists from 37 countries this year, including Argentina, Australia, Brazil, Canada, China, Egypt, Israel, Japan, Latvia, Lithuania, Lebanon, Russia, South Africa and the USA.